Why a good-looking presentation matters

When it comes to a slide presentation, looks matter. In other words, design is every bit as important as data. While you definitely want to make your point and convey your message, you can't do that effectively if your slides are poorly designed.

Why a good-looking presentation matters

To capture your audience's attention—and keep it—you need to focus on aesthetics as much as bullet points. Fortunately, there are tools out there to help you create a good looking presentation with ease.

5 reasons why a good-looking presentation is key

You can have the most compelling, attention-grabbing data in the world and still deliver a lackluster presentation if your slides are boring, sloppy, or just generally unpleasant to look at. Here are five reasons why a good-looking presentation is just as critical as the information you share.

1. Improve your audience’s data retention

Research shows that 65 percent of people are visual learners. This means they're more likely to understand and retain data when information is presented in a visual format. That’s why infographics are such a powerful method of delivering data. As this list of top infographics shows, information can be easier to comprehend and digest when it's delivered in an aesthetically pleasing way.

If your presentation is just a rote list of numbers and data, you risk losing your audience's attention. However, that doesn't mean you have to omit important data or gloss over relevant materials in your presentation. One effective strategy is to highlight a couple of critical figures or points on a slide and give audience members a handout or link to a report or website that reinforces your point.

2. Keep your audience engaged

A good-looking design is more than just something nice for your audience to look at while you speak. When design is done properly, it keeps people engaged and captures their attention. When you consider that the human attention span is now just eight seconds, this is an impressive feat.

You can make your data more appealing by using things like charts, images, and infographics. You have just a few seconds to give your audience a reason to keep listening. A good-looking presentation can get everyone on the same page (i.e., your slide).


3. Make a good impression

If you're pitching to a prospective client or trying to persuade a group of investors to work with you, a good-looking presentation can make you unforgettable. Well-designed slides can give you and your team a polished, professional look.

You can also use your presentation to reinforce your brand and lend unity to your messaging. Good design leaves the impression that you're competent and prepared.  


4. Inspire your audience to take action

In many cases, the goal of a presentation is to compel the audience to take action. In a business setting, this might mean prompting them to hire the speaker or make a purchase. You deliver the presentation as a way of convincing the audience you have the knowledge and expertise to help them solve a problem.

With a good-looking presentation, you leave your audience feeling confident about your skills and abilities. An aesthetically pleasing design lets your audience know they (and their business) are in competent hands.  


5. Stand out in a crowded field

No matter what kind of industry you're in, chances are you have plenty of competition. You might be the best in the business, but you can lose potential customers with an ineffective presentation.  Your presentation must be as professional as the rest of your communication. Respecting your brand guidelines, and coherent

Understandably, you might be focused on an industry that has nothing to do with design. Good design matters, and there are great tools to help you create stunning slides. However, even the best tools in the world can't replace a professional designer with years of experience.

In Ludus, we are focused on collaboration: Forget the frustration because a template is outdated, don't spend time lost searching for the right asset, or in an endless feedback loop between you and the design team. Everything is synced, up to date and easy to find.

Ludus is a rare platform design where designers and non-designers truly work together. It offers an easy-to-use interface that allows designers to create stunning work that helps clients stand out.


Want good-looking designs? Give Ludus a try today!

Ludus makes great design possible for anyone, including non-designers. You can import your favorite fonts, crop photos, insert GIFs and videos, and even create a library of smart blocks you can return to again and again as you build presentations for various audiences. You can also use your slides to tell a compelling story that keeps your audience engaged and interested in what you have to say.

Good-looking presentations are possible for everyone—regardless of your tech abilities. Want to see how Ludus can revolutionize the way you present information? Give it a try for free and see for yourself how easy it is to build incredible presentations.